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DICTS Workshop Urges Staff to Use Social Media as a Marketing Tool

The Director DICTS, Mr. Samuel Paul Mugabi (Centre in coat) poses for a group photo with members of his team after the Workshop on Social Media as an enabler of effective communication, eLearning and cyber-crime prevention on 13th February 2020, CEDAT, Makerere University, Kampala Uganda.

The Director DICTS, Mr. Samuel Paul Mugabi (Centre in coat) poses for a group photo with members of his team after the Workshop on Social Media as an enabler of effective communication, eLearning and cyber-crime prevention on 13th February 2020, CEDAT, Makerere University, Kampala Uganda.

The Makerere University Directorate of Information and Communication Technology Support (DICTS) held a social media workshop to equip Makerere University staff with skills and knowledge on how to use social media as an enabler of effective communication, eLearning and cyber-crime prevention. The workshop took place on 13th February 2020 in the College of Engineering, Design, Art and Technology (CEDAT) Conference Hall.

According to the Director DICTS, Mr. Samuel Paul Mugabi, the workshop was aimed at discussing ways through which Makerere University staff can embrace the professional usage of social media tools to improve the Institution’s online brand, boost its visibility as well as harmonise the use of social media as a learning tool.

The PPRO. Rita Namisango (Right) , Prof. Paul Birevu Muyinda (2nd from Right) , and the Director DICTS-Mr. Samuel Paul Mugabi (3rd from Right) listens as Mr. Hussein Isingoma responds to a question during the Social Media Workshop on 13th February 2020, Conference Hall, CEDAT, Makerere University, Kampala Uganda.
The PPRO. Rita Namisango (Right) , Prof. Paul Birevu Muyinda (2nd from Right) , and the Director DICTS-Mr. Samuel Paul Mugabi (3rd from Right) listens as Mr. Hussein Isingoma responds to a question during the Social Media Workshop on 13th February 2020, Conference Hall, CEDAT, Makerere University, Kampala Uganda.

“Social media has evolved from a chat application to a social economic issue that can be used as a marketing tool for institutions. It is important to tap into social media’s potential of enabling effective communication, education, marketing and governance,” said Mr. Mugabi.

He noted that with over 3.5billion users, social media is a key enabler of Massive Open Online Courses (MOOCs) thus contributing to the attainment of Sustainable Development Goal 4 (SDG 4) which is aimed at “ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all.”

In a presentation on “Makerere University Communication Policy and Social Media”, the Principal Public Relations Officer, Ms. Ritah Namisango urged participants to ensure that the messages disseminated on institutional social media platforms and websites protect the University’s brand. She called upon the audience to use multiple channels of communication so as to enhance the visibility of Makerere and promote advances in teaching, learning, research and innovations.

Makerere University’s social media platforms should be used to communicate institutional messages in line with the vision, mission, and core values. Institutional communication should be in line with the Mak Communication Policy to provide a pro-active approach to information management and dissemination, strengthen the University’s image and build good will among the stakeholders,” said Ms. Namisango.

Defining social media as an enabler of teaching and learning, Assoc. Prof. Paul Birevu Muyinda, the Deputy Principal College of Education and External Studies (CEES) said that social media applications such as WhatsApp and Facebook, promote student-student and student-teacher interaction. He added that these also motivate lonely distance learners, create a sense of belonging and support learning anytime.

“Social media fosters positive relationship between the lecturers and students. It should be recalled that interacting using social media is less formal and it creates a friendly environment between the students and faculty members. It is such interactions that will motivate the students and encourage effective learning,” said Assoc. Prof. Muyinda.

For the full article, please visit the Makerere University News Portal : https://news.mak.ac.ug/2020/02/dicts-workshop-urges-staff-use-social-media-marketing-tool

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